GTA 6 Price: New Research Claims The Reaction If It Costs $1002 min read
The cost of Grand Theft Auto 6 has become the most popular question on the internet. Some new research claims that if the game has a $100 price point, it’ll give Rockstar Games far less money. Fans have frequently asked the Take-Two CEO, Strauss Zelnick, about the cost of the game. In this article, we’ll discuss everything about the GTA 6 cost based on the latest research!
What Might Happen If GTA 6 Costs $100?
Many fans have claimed they’re willing to pay $100 for what might be the most entertaining launch of all time. Zelnick hasn’t directly addressed the question and continues to deliver the game’s value to players. Lately, players have been forced to purchase games at $80, which used to cost $70. This has added further fuel to the fire. This includes Nintendo Switch 2 games.
Nintendo Switch 2 games like Mario Kart World now cost $80, and Microsoft is also planning to raise the prices of its games starting next year. Given this, it’s difficult to say that Grand Theft Auto 6 will be any cheaper. However, we aren’t sure what Rockstar Games plans on doing. On the other hand, the latest analysis has revealed a mixed group of predictions.
The Epyllion CEO and analyst Matthew Ball suggested GTA 6 might cost $100 earlier this year during a long presentation on the gaming state in 2025. When the presentation was nearing its end, Ball said, “some gamemakers hope GTA 6 will be priced at $80 to $100, breaking the $70 barrier and helping $50 titles to move up to $60, $60 to do $70, $70 to $80 etc.”
He also wrote, “Packaged game prices have never been lower in real terms than they are today — even though budgets are at all-time highs and player growth is stalled. GTA 6 could re-establish packed video game prices after decades of deflation despite rampant cost growth.” The latest research claims that if the game costs $100, it would cost the company money.
MIDiA Research
A MIDiA Research study rejects the $100 price point, with its model depending on the Gabor-Granger pricing analysis. A nationally representative survey of over 2,000 US consumers also shows that opting for $70 will just maximise sales potential and keep players happy. On the other hand, if they opt for a $100 launch price, then it’ll reduce unit sales and overall revenue.
The MIDiA Research’s Head of Data and co-author of the report, Perry Gresham, claims that the $69.99 price point is known to generate maximum revenue. It also connects well with pre-existing research that claims consumer psychology favours prices that end in .99. He says, “Our research suggests that GTA 6 will generate more revenue at a standard $69.99 price point than the much discussed $100. A $100 price point would actually leave money on the table.”
Conclusion
That’s all there is to know about the cost of GTA 6. Unfortunately, we’ll just have to wait and see what price tag Rockstar Games ends up putting on the upcoming, eagerly anticipated game